But because the LVMH deal fell through, West was left with no production partner after Yeezy Season One. In a two-hour interview with Charlamagne last year, West revealed that he shut down the Yeezy apparel deal with adidas because a deal with LVMH was in the works. However, the Yeezy-adidas deal does not extend to the Yeezy apparel line. Either way, with Yeezy projected to make $1.5 billion this year, those royalties will certainly keep West out of debt for some time. In an investigative report on racial discrimination at adidas by the New York Times, an anonymous source said that West gets 5 percent in royalties. Forbes reported that West earns up 15 percent in royalties from letting adidas use his trademark. Although the specific details of the Yeezy-adidas deal have never surfaced, articles published this year have given us a general idea about how much Kanye West makes off licensing the Yeezy trademarks to adidas. Kanye West owns the trademarks to Yeezy under his intellectual property holding company Mascotte Holdings, Inc. Here, we've identified who owns your favorite clothing brands including Supreme, Off-White, Fear of God, Rhude, KITH, and more. A great example of that is Chinatown Market, which is independently owned by Mike Cherman, who learned about the pitfalls that come with letting an investor in on your business when he was fired from his own brand, ICNY. Understanding ownership can also help young designers make the right business moves when launching their own brands. Virgil Abloh doesn't own the company-it was acquired by Farfetch from the New Guards Group earlier this year-but he owns Off-White's trademark, which means he's able to license out its intellectual property to a larger holding company or manufacturer for a certain amount of time. A brand's logo or trademark is its most valuable asset, yet, the face of a brand, or its designer, isn't alway the owner. As consumers, knowing where your money goes when you purchase a T-shirt or hoodie is vital information.
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